Articles

Don’t Waste Money or Time

Top Five Ways to get More from your Web and Email Marketing


1- Count your Site Visitors: by adding tracking code to your web site pages and setting up site traffic reports you’ll have information about how people get to your site and what pages they visit.

2- Get More from Outbound Email: all of your email messages can be included in your marketing results! Add tracking to emails sent from your sales or marketing people and you’ll be able to count which messages are getting results.

3- Event Marketing and Your Database: consider promoting an event and gathering customer information at the same time. Send email before an event to find out which of your new products or services peaks their interest. By using tracking code on that message, you can find out which article or product image is viewed the most. Ask customers to fill out a short form about something you want to know. Have customers enter their own contact information online for contests or promotions.

4- Distinguish Results by Using Different URLs: if you’re using the same web site in all of your marketing, how can you measure which ads are working?

5- Fonts- Style, Size, and Color: always make it easy to read. Verdana and Georgia work well because of the wide bodies and large x-heights. Size: midsized fonts are easy for most people to read. If you must use a small font, consider the free Unibody, from Underware. Color and Background: dark background is harder to read, make text links, and buttons easy to spot. Just remember to make it easy to read.

These details can help give you an edge you’re your competitors who aren’t paying attention. If you would like to know more about how to keep track of your marketing dollars contact us now.

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