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What the heck is SEO and SEM??? 15 Tips

SEO is Search Engine Optimization - making sure your site is designed, coded, and written so the Search Engines (such as Google) like your site and can get around to see all your pages.

SEM is Search Engine Marketing - sending your web site out there to the world in different ways to develop traffic, gain site visitors, and coordinating other marketing campaigns with your web site (such as direct mail, or email).

If you spent a lot of time and energy you making your web site then don’t deny the same effort to make sure it works well for your customers and looks good to the Spiders (SERPs)

Equal effort is needed to make sure everything is connected, integrated, and optimized---call it what you want…So even if you spent a lot on the visuals, and maybe even added some flash; it’s only part of the work.

Here is a list of 15 Web Site Elements that you should consider:

- Check your Tags- title, description, images, keywords, and the bold text.

- How is your content? Is it relevant to your site visitors? Is it complete?

- Do you have internal linking?

- Have you researched your inbound link opportunities?

- What about a Site Map for users? What about a Google site map?

- What about including image captions? With links?

- Is your contact information on each page?

- Will your site visitors be able to read the font style and size on your site?

- Does the Email link work? Did you check every page?

- Do you want to have the email addresses of site visitors for your marketing?

- Do you have articles that live on your site?

- Can you add articles or page content easily?

- Do your links to other web sites open in a separate window?

- If you have PDFs are they optimized, do you have contact information on printable items?

- And last, did you look at your competitor sites?


If you’re lucky, then most of this work is already done. Many of these things you can find out just by going through your site.

If your site is missing something contact us at support@bigdogit.com –there are many ways to continue strengthening the value of your web site.

Give us a call 425-746-2213

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