If you’re a small business owner and want to do something to make your business stand out you can get started by checking the following list of sites. Not everything will suit your style, your message, or your market…but there is something for almost any business.

When you set up a profile on any of these sites and directories, when someone searches for your name or your business name there will be more listings that appear- this is called “Search Results”. The more they see, the more chances they might track you down. In an effort to be practical, this list does not include every single site and directory for setting up a business listing.

Start by Googling your own name or business and see where you show up. Or you can Google a competitor’s name, or someone you know who uses these web tools to promote themselves. See what they do, and mirror what suits your business.

Tips before you start:

1- Prepare a short and long description of your business to have on hand, that way you just copy/paste whatever the site allows (from a few sentences to a paragraph).

2- Have a small jpg picture of yourself to upload, or your business logo, and web URLs to include in your profile.

Getting Started:

You already have a business web site name
Some people may want to consider purchasing their own name as a URL. The URL registration is less than $10.00 per year. Putting up a simple Wordpress (blog) site is an affordable marketing tool. Big Dog IT can set up a site for you complete with content or just get you going so you can create the site and content on your own. It all depends on someone’s technical ability, your time line, and your budget. You can have more than one web name (URL) pointing at the same website. You can also have a URL pointing at your LinkedIn profile.

GoDaddy

Purchase YourName.com or if your name is taken try adding a short word to the URL you want to buy:  BobInSeattle.com, AskBob.com, etc. Do a search for the name you want and see what else comes up that is similar.

LinkedIn This is professional business networking online. You can edit your profile URL to include your name (Linkedin.com/in/BobJones). After you set up your profile you can start searching for people you know …see articles on BizNikfor more details. Search for Groups and join a few in your profession, or other interests. Check the LinkedIn blog to get the most out of LinkedIn.

Facebook

1- Set up a new profile or expand the profile you already have. Try adding an article or details about your work on the “Notes” Tab.

2- Create a Business page – Log in with your personal profile and then you can create a business page. (also called a fan page)

To create a business page on FB check this link (after you create your personal profile).

Twitter – For now this is an easy thing to attach your name to:You will add your name or biz name after  twitter.com/….Even if you only add one comment per day, or a few per week this will show up when people search your name or business. Link it to your site, your blog, Facebook, etc. To check if your twitter URL is available just enter  Twitter.com followed by your identifier (www.twitter.com/Askbob)

Meetup -Join a group- they have in-person and online groups. Answer or post questions also.

Contribution Networking Party – (CNP) directory with events in different areas.

Free directories – business and personal profiles

Plaxo

Manta

Zoom

Spoke

Xing

Google Profile -sign in with gmail or create a new account to set up your profile.

You’ll also want to go to the Google Local Business Center, and make sure you add a business listing.

Google Maps – get or post a customer review. In the search field you start by entering the business/person’s name with city, state. Then you should see the business show up on the left. See reviews or Write a review.

Yelp – Ask some of your customers to submit customer or product reviews. You can also post reviews for others. Set up profile and geographic info.

Yahoo Local – request and post a review

Bing - This is MSN’s search site – Sign In is at the top right.

You Tube – create your own account and upload videos. Link back to your site, create a library of videos.

Ping.FM is a free service that makes updating your “social network” easier. This is where you can enter several sites – then post a comment or link at Ping and they send that message to anything you select such as your blog, twitter, Facebook, LinkedIn, MySpace, Ning, etc.

Animoto -At this site you can create FREE 30 second videos with images. Nice for those of us without video equipment or time. Look at their sample videos (link is on their site at the bottom left).

Check the Pricing details- if you want to open a paid account you can enter our Referral Code: yhbpzkqj

Tip: look at the FAQ about image size – before you start to upload take the time to crop & size your images. A FREE 30 second video uses about 15-20 images. My saved notes suggest img size: 1024×768 @ 100kb.

Longer videos are very reasonable – $3.00 with an addition fee and you can save it to your computer. If you take it even further you can upload your video to YouTube.

I hope you found a bit of useful information here. What other sites would you include?

So be careful when using Facebook and do your online marketing activities under the radar, or you might miss out on a powerful tool to boost your business.

Here are some vital pointers to maximize the power of Facebook…

1) Just like any other social site, be careful what you put in your profile.

You don’t want to be seen as a link spammer. And you don’t want to give away too much personal information either (unless you don’t care that thousands of people may see your profile).

Just be careful with any personal details you put out there for others to see, such as where you live and pictures of your children. You do not want to pick up a stalker, especially when you are networking with strangers.

2) Don’t make the mistake of using your business name as your profile name, as this is against Facebook’s terms of service.

You are allowed to create other Facebook pages to brand your company, products or websites.

3) Respond to any friend requests and carefully send your own invitations. Make them personal and interesting.

Developing a great network is your long-term goal to generate a slow, but steady traffic stream to your websites. Use this tool to your advantage without being pushy or overbearing. Facebooks members **** spamming (who doesn’t?) and will carefully watch out for anything that violates their Terms of Service (TOS).

If you want to see profiles of those from another network, add them as your friends using the “Add to Friends” button. Follow the steps in the Edit tool to fill out any information you want others in your network, or others you accept as friends, to view.

4) Use various applications of Facebook.

Facebook has many applications which would make your networking experience easier or more enjoyable. Examples are applications for adding footage or photograph albums to your profile for others to see. Check the site Involver.com for some interesting free and paid apps

5) Use Facebook’s “My Questions” application to find out what people are exactly looking for concerning your niche

This is where posters answer certain questions about themselves and what they are looking for on Facebook. They will also list their interests. Use this in your networking activities.

Unless they have expressed an interest in your field, do not invite them to join your friends list. Of course, you can still ask them if you genuinely want to be their friend.

But if you are there to network for your website business, then choose your friends wisely. This is how you are building your list and getting traffic to your website. So you have to manage your time well and eliminate non-productive activities.

Again, be very careful about Facebook’s TOS. Do not go against it because breaking the rules will get you banned.

6) Use “Facebook Discuss.”

It is Facebook’s answer to instant messaging. Chatting, or IM’ing, on Facebook is truly quite easy when you use Facebook Discuss .

Just go to your Facebook page and you can start using Facebook Discuss immediately. At the base of each Facebook page, you may see your Facebook Discuss tools.

The first of the 3 Facebook Discuss tools is the online friends tool. This simply tells you which of your Facebook buddies is online at this time. The next Facebook Discuss tool is notifications that may let you know if you have any new Facebook notifications right from the tool. The 3rd tool in Facebook Discuss is the real discuss tool.

7) Create and join Facebook groups.

Just as they have subscribed to your blog, they’re going to join your Facebook group. So people looking on Facebook for related groups would feel welcome to join.

Facebook groups are viral selling mechanisms. Search Facebook for groups on your topic and related ones. In each of these groups, you can post a message on the group Wall or debate board, or you may use the Post a Link feature to inform the group’s members of your group and your blog.

By promoting your Facebook group at first, rather than promoting your blog, you decrease the chance the group director will remove your message. Any Facebook member can make a group and invite users on their pals list to join.

A form prompts you to give the group a name, passing outline and class. At the following stage, you can customize your group’s available applications, upload a profile photograph and set privacy levels.

A secret group is fascinating for work-related activity, but it will not show up in search results. Choosing a closed group might be the best idea for you to protect your privacy. You will be inspired to choose members from your friends list to join the group.

When you start a group on Facebook, you can invite members to join the group and share their thoughts, viewpoints and consultations about your product, idea or start-up. Invitations to join a Facebook group can be through your Facebook buddies, your Yahoo contacts, etc.

Integrate your application into specific areas of the Facebook profile

A Facebook application can take on a lot of forms; but in order to entirely implement the selection of integration points and deliver a full user experience, it is advised that you integrate your application into specific areas of the Facebook profile.

This permits millions of viewers to see your business everywhere on Facebook and attract potential patrons, who would naturally visit your start-up Internet site.

Remember to follow all Facebooks rules; otherwise, you’ll risk getting banned and your account deleted. This is not what you are looking for. Instead you want to use the group feature to promote your website within Facebooks rules. Do not overstep by thinking you can get around the rules. Use Facebook features to your advantage and you will see an increase in your website traffic.

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT always leave an RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

Finally we’ll need to add more information about Facebook fan pages for your business.